Commercial Radio As Communication

Part I of Essay
From what I have understood, the reading defines communication, based on broadcasting and listening, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio ....

Part II of Essay
.... have learned from the reading, commercial radio disregards communicative purpose. It does so because commercial radio does not consider communication as an end. Rather, it views communication as an instrument to be used in achieving an end which, is money. Every movement made by the broadcasters is directed towards this one goal. Any action done beyond what is necessary for this motive is deemed superfluous. Such a motive also represses the growth of new ideas and innovations. There exists a given medium of expression that disc jockeys ....