"All I Know Is What I Read In The Papers" - Will Rogers

Part I of Essay
There have been many criteria over the past few centuries that measured one's political clout and influence: divine right, property, money, and acquaintances. In the twentieth century, particularly the past two decades, the political power to influence others resides in i ....

Part II of Essay
.... is like a one day sale…the product (candidate) in a sale (campaign) is only available a few hours on one day".(2) The main goal one hopes to achieve by advertising something is to make it marketable so people will purchase it. Since what a politician hopes to ultimately do is persuade people to vote for, or buy, their political platform, they would be foolish to not take advantage of the captive and passive audience of the advertising mass media. Unfortunately politicians and their management take advantage of this medium to ....