Broadcasting, Programming, And The Audience

Part I of Essay
Steiner's Model Steiner's model on programming preferences and broadcasting choices tries to show how stations come to the conclusion of what programming to show. This model goes on the assumption that broadcasters will go after the largest audience possible. Going ....

Part II of Essay
.... By show soaps, it would capture a market of 2600 viewers. All viewers would watch because soaps is their first choice or it is their second choice but their first is not available. The FCC then offers a license to station B. After examining the audience sizes, stations B also starts to show soaps. By programming to this audience, it splits the soaps market with station A and both of them have 1300 viewers. Station B does not pick another programming because no other choice can offer more than 1300 viewers. When the FCC ....