Hidden Persuaders In Advertising

Part I of Essay
Why do we drink a certain kind of milk, use a certain kind of shampoo or buy a certain washing machine. Do we really have a choice in these decision or are we compelled to make them by some hidden force. When you look at all the brands of milk powder available today the fi ....

Part II of Essay
.... This was good because the people got to know what they could buy to make life easier. At this time what advertising did was to say that this product is available it can make your life easier so if you want to buy it. as time went by and more competitors came along the advertisers turned to another method of advertising they started making advertisements which were aimed at the subconscious. They started making mothers fell guilty for not giving their child a certain brand of milk. This was done by showing that the best mother in the world ac ....