Emotional And Rational Appeals

Part I of Essay
Abstract In many studies, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also led to suggest that people in negative moods are ....

Part II of Essay
.... credit in return for their participation. Subjects in the experiment were assigned to the cells of a 2(positive or neutral mood) x 2(emotional or rational message type) x 2(strong or weak argument quality). Subjects were in groups of two to six. After this step was established, eight messages in approximately equal length were developed. Each message contained six arguments that were either in favor or against using animals for research purposes. Rational and emotional were used in nature and strong and weak were used in quality. In th ....