Film Marketing In Australia

Part I of Essay
It seems Australia's film success is not determined by its quality but by its box office returns. The national identity of Australia has become nothing but a market strategy. The future of the Australian film industry seems doubtful, as it cannot command the crowds necessar ....

Part II of Essay
.... they deserve from their own local audiences. The cultural American domination is reflected in the high box office returns on American product in cinemas everywhere. Australian filmmakers think that marketing and selling of a picture is a dirty exercise and that someone else should do it. Researching target markets and market testing are foreign and not preferred by Australian filmmakers yet this may be necessary in order to achieve cinema attendance. Some actors in Australia make it clear from the beginning that they don't do publ ....