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Nike Company Profile
Part I of Essay
Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products.
Nike is the largest seller of a .... Part II of Essay
.... to create a company to win, for the "ultimate victory". This idea has been influencing Nike (the Greek Goddess of Victory) every day and it has been a dramatic success.
(millions of dollars) 1999 1984 1989
Total Revenue 8,777 3,790 1,711
Total Net Income 451 299 167
They have built a remarkable company, which has emerged as one of the world's greatest brand names. It is said that Nike posesses a reputation comparable to those of McDonald's and Sony . Nike has outpaced its closest rivals.
Moreover, this success is reflected by the ....
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Words: 2687 - Pages: 10
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