Cacade Foods- Marketing Analys

Part I of Essay
This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology. Before beginning to get into the meat of the case, it should be noted that since the data and all relevant infor ....

Part II of Essay
.... on the market, and in fact, the company as very popular public opinion of their drink. When doing a taste test, it was found that 65% of the people preferred Cascade’s drink over that of its competitors. And since it is the public that ultimately decides the fact of products, this is a strong nod towards Cascade. This goes along well with their distribution, which is very well established and services many supermarkets in the Midwest. Financially, they have made a good decision in that they will be out sourcing the production of their dri ....