Advertising Strategies

Part I of Essay
Advertisements that are featured in magazines feature both products and people. These ads can further be divided into the categories of “glamorous” products, like perfumes and clothing, and “nonglamorous” products, such as antacids and cleansers. In order for the advertisem ....

Part II of Essay
.... sensuous. An advertisement for the clothing store The Gap contained a highly attractive female. She had shoulder length hair blond hair and light blue eyes. She was sitting down with her legs crossed, dressed in a tight white shirt and a tight pair of blue jeans. Her smile was ear to ear and pearly white. In this ad the female was portrayed as the ideal beautiful woman, with blond hair blue eyes and a slender body. These two advertisements are advertisements for “glamorous” items. In each of the advertisements attractive people are used to ....