Marketing Variable Mix Of Prod

Part I of Essay
The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for “companion”, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its ....

Part II of Essay
.... its tail and illuminating its green eyes. Aibo can perform some standard tricks such as sitting and begging, and it can even dance and play music. As sophisticated as it may be, Aibo can not respond to voice commands, and it requires a remote control that emits musical tones the robot recognizes as commands. AIBO’S AUGMENTED AND GENERIC PRODUCT ATTRIBUTES Aibo’s augmented product attributes revolve around the Sony brand name. Sony is a well-established corporation in the electronics industry. It is the most recognized brand name in th ....