Marketing In Japan

Part I of Essay
Japan has been an attractive destination for foreign business, and progressive businesses are aware that they need a presence there. Some of the walls that have protected Japan against foreign entry have been crumbling away, thus making Japan more accessible to foreign bus ....

Part II of Essay
.... into a licensing arrangement. The dominant form of ownership amongst American business operations located in Japan is 100 percent ownership. However, as a measure of testing the waters, many American businesses opt for a joint venture as a vehicle to entry. If this strategy proves to be successful, then there is a strong tendency for firms to strengthen control over business in Japan. When this decision is made, most firms change their business form, moving toward 100 percent ownership. Following WWII, Japan's trade and investment ....