Power, Gender And Advertising

Part I of Essay
POWER, GENDER, AND ADVERTISING. When society thinks of a male figure, they right away portray images such as guns, sports, and muscles. Most men (especially young men) identify with commercial advertisements. For example, the Gillette Company shows an commercial where a go ....

Part II of Essay
.... element of social risk involved for both boys and girls, who wish to adopt opposite-gender behavior, specially as they grow older and allegiance to their own gender becomes socially more important. For example, video game advertising starts influencing young boys with bloody and violent games like "Duke Nukem: Zero hour". This game shows a strong men dressed like a cowboy with a gun on each hand saying: "I'm the good and the bad. You just the ugly", inducing boys to "play his game" and demonstrate that they can be better than "Duke." ....