Shock Treatment - Nike Adverti

Part I of Essay
Every company that has a product to sell wants to have their advertisements grab the attention of the potential buyer. Companies today are competing at high levels to come up with the advertisements that will be flashy and aggressive so consumers will become interested in ....

Part II of Essay
.... spot is filmed in black-and-white, accented by a haunting rendition of the song “You Are So Beautiful To Me,” and featuring close-ups of injuries suffered by both elite and so-called “everyday” athletes. It closes with the “Just Do It” message followed by the Nike Swoosh. Nike’s point of the commercial is that athletes at all levels of competition at one time or another feel the pain of injury. For some, damage can be severe to the point of disfigurement. Many give up the game they love for safer ....