The Communication Challenge

Part I of Essay
Everybody talks about communication and its importance. From leaders such as Jack Welch of GE (in "Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings comin ....

Part II of Essay
.... percent of all communicators) define your roles as messengers in the pipeline -- the ability to get those change announcements and newsletters out with skillfully managed messages, videos produced, management to show up at town meetings saying the right things. I'm sorry, but what we need is beyond context. "Hello? Is anybody listening? Enough with the 'why we're changing' crap," was one of my responses during a study interview. "I want solid information I can use to make real decisions. Not just 'context setting.'" Context is nice, and i ....