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Agenda Setting
Part I of Essay
in the Internet The 2000 Presidential Elections are upon us and who do we turn to for information regarding the candidates? What issues will be the hot topics for the election race? For that matter, what will be the hot topics in the media for next week? Just as this paper .... Part II of Essay
.... interpreted as receivers of information need to have a structured, well-defined scheme of information. This structured, well-defined scheme of information causes the media to pick and choose information that it feels is relevant to the audience. This is where presents itself. is the idea that the media choose topics that it thinks are important and focuses its broadcasts around this topic. McCombs and Shaw fully developed the theory of in respect to public agenda in a study in the early 1970’s. Their cross-sectional study involved the effec ....
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Words: 1693 - Pages: 7
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