Elizabeth Arden

Part I of Essay
, formally known as Florence Nightingale, changed her name in 1909 with the introduction of her first shop selling facial creams. She began as a normal working girl, taking different odd jobs here and there. Then she was introduced into the cosmetic world by Eleanor Adair, ....

Part II of Essay
.... and difficult employer who easily blew up at hr employees and was often too proud and arrogant to apologize. In 1904, Arden began her career in cosmetics working at the Eleanor Adair shop. Later in 1909, she opened her own shop and facial cream line. In 1914, at a time when women scorned make-up and women who did wear it were gossiped about terribly, Arden opened a new cosmetic line. Where many others had failed in the past, her products and advertising changed the way women viewed makeup forever. In 1940, she began designing and selling clo ....