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Dell Computer Corporation
Part I of Essay
The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful companie .... Part II of Essay
.... sales are to large corporations, government agencies and educational institutions. Dell also serves medium and small business and home-PC users.
Dell’s award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dell’s unique direct-to-customer business model. “Direct” refers to the company’s relationships with its customers, from home-PC users to the world’s largest corporations. There are no retailers or other resellers ad ....
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Words: 1036 - Pages: 4
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