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Burger King And Its Advertising Campaigns
Part I of Essay
Burger King is a reliable burger company which has had its ups and downs.
In 1974, it came out with a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a s .... Part II of Essay
.... out with two new slogans
which confused the customer. In 1989 "Sometimes you gotta break the rules" and
"BK tee vee" with MTV and Dan Cortese with "I love this place". This was another
huge setback for BK because people on the go and parents found this ad loud and
irritating. BK at this time has failed to establish a solid image that would
differentiate it from its competitors. Ads if anything only confused consumers
as to what advantages BK offered. In 1993 it had a market share of 6.1% were
McDonalds had 15.6% and BK's sales were growing ....
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Words: 1650 - Pages: 6
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