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Book Review Of Business Policy And Strategy: An Action Guide
Part I of Essay
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
an .... Part II of Essay
.... of the text. The next two chapters focus on the "field of
action," including the business environment and the business system. The fourth
and fifth chapters introduce strategic management (chapter 4) and the struggle
not only to survive, but to prosper using strategic management (chapter 5).
Chapters Six through Nine address specific functional areas (marketing,
accounting/finance, production, and engineering/research and development).
Chapters 10 and 11 introduce the reader to the problems of managing human
resources (chapter 10) and d ....
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Words: 4406 - Pages: 17
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