The Question Of Whether Or Not Marketing Is Completely Unethical

Part I of Essay
is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. ....

Part II of Essay
.... must utilize their own judgement based on their own moral standards. But, in the United States their is an administrative agency that has the power to control unfair or deceptive business practices. The Federal Trade Commission (FTC) was created in 1914 to prevent "unfair methods of competition in commerce (commercial trade) and unfair or deceptive acts or practices in commerce (Miller 590)". The FTC issues guidelines that define unfair practices and in some instances the FTC will investigate widespread complaints to seek settlement of the ....