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Operating Strategy
Part I of Essay
Apollo Hospitals, India
Considering the elements of a strategic service vision, the following are the
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sector" by
James L. Heskett, Harv .... Part II of Essay
.... ailment in a private institution is more
time consuming and expensive.
· Economic liberalization : domestic and multinational companies - more
competition
· Demography : urban, high income as dictated by upper middle class and elite
class, neighboring countries.
· Psychography : Targeting people who can afford comprehensive high quality
service; who are ready to pay more money for the comfort and treatment by more
reputed doctors.
· Market Growth (income + segments growth) : Sizable market of 30 million
(wealthy ) and 135 million uppe ....
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Words: 1068 - Pages: 4
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