Penguin Books: Introduction To Modern Business

Part I of Essay
The aim of this essay is to comment on how, over the last six years Penguin Books Limited has grown and managed external and internal changes. Sixty one years ago, Allen Lane, the managing director of the Bodley Head, a British publishing company, revolutionised reading wi ....

Part II of Essay
.... Company's systems are incorporated and networked. During this period a new lists including the Twentieth Century Classics Series complementing the Penguin Classics, Arkana, the New Age list and Fantail, the mass-market children's list were introduced. Internal change that took place during that year was the closing down of the Penguin Bookshops (that expanded to include 12 shops during the last decade), leaving just one, the specialist Beatrix Potter "House of the Tailer of Gloucester", within the Group. This change took place due to the fa ....