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Marketing Research On The Auto Industry
Part I of Essay
1. Marketing research
(1.1) Market
* Size of the market
The size of the market is large - the whole car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | American Motors | Audi | British Mar .... Part II of Essay
.... companies and manufacturers rather than the general
public. The obvious reason for this is that the product is assumed to be
fitted onto cars by engineers only.
* Industry output
Below is the statistics on car production. This information is required as
we need to identify growth potential which is the key to find a new
opportunity. A growing market is where prices and margins are higher and
therefore more desirable.
* Mode of transport
This research covered travel patterns among London passengers. Travelling
by car comes first with a shar ....
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Words: 1261 - Pages: 5
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