The Success Of Lillian Vernon

Part I of Essay
It all began with black and white in 1951. Today, nearly 45 years later, the mail order business of Lillian Vernon has swept the mail order market and maintained a financial foothold where others could not. Lillian Hochberg (now known as Lillian Vernon) started her busines ....

Part II of Essay
.... paraphernalia. Over the past 45 years, Lillian has had two sons, Fred and David Hochberg, both of whom joined their mothers business and quickly rose up through the management ranks. With their help, her -little business+ went public in 1987 on the American Stock Exchange. Since the Lillian Vernon Corporation. went public, it has overcome the unavoidable but near fatal traumas that face every entrepreneurial enterprise. In this case, inadequate computing capacity and inefficient warehome the customer places the order to the time they rece ....