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Situation Analysis: Ford Mustang
Part I of Essay
Prepared for:
Dr. Alan Wunsch, Vice President of Sales and Marketing
Ford Motors Corporation
Prepared by:
YOUR NAME
President and Owner of TDI Consulting
YOUR ADDRESS
November 8, 1998
HISTORY OF THE AUTOMOTIVE INDUSTRY
The automotive in .... Part II of Essay
.... producers would have a
assembly line of their own. The lower costs and faster delivery meant a
lower price, and the average family could afford and get one. Ford's Model
T soon became the most popular car of the time (Chandler 15).
The Great Depression
In October of 1929, America experienced a crash in the stock market that
left the thriving country poor and desperate. With the decline in both
disposable and discrete income, the demand for new automobiles almost
stopped. This huge decrease in demand forced major cutbacks in spending,
fa ....
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Words: 4737 - Pages: 18
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