Starbucks' Expansion

Part I of Essay
Starbucks Corporation started its expansion into today's business by one man's foresight and determination to create and make a coffee business that would be the number one standard on today's market. Howard Shultz, was the inspirational "dreamer" that made Starbucks the po ....

Part II of Essay
.... employee brought into the company. Shultz also offered employee stock purchase plans in order for the employees of Starbucks to feel as if they owned a little piece of the company. This also helped with the loyalty of Starbucks employees. One of the things that I believe could hurt them in the future market is the sale of their coffees in local "big" supermarkets where the average Joe can buy and make their own cup of Starbucks coffee. This will most likely create a world of problems between local coffee brand loyalists and Starbucks. They ....