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Ben And Jerry's
Part I of Essay
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father.
The cof .... Part II of Essay
.... markets. By 1994 Ben & Jerry’s were distributed in all 50 states and the company was marketing 29 flavors in pint cartons and over 45 flavors in bulk. The company had 100 scoop shops in Indiana, Illinois and California. It also had 4 shops in Canada, 3 in Russia, and 10 in Israel. By the mid-1994 Ben & Jerry’s lead the market in luxury/gourmet or super-premium ice-cream segment, surpassing Haagen-Dazs.
Critical issues
Many critical issues occurred around Ben & Jerry’s. Some threating the organization and some provides opportunities. ....
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Words: 1447 - Pages: 6
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