Morgan Motor Company

Part I of Essay
In today's ever-growing automobile market, automobile manufactures must operate on the cutting edge of competitiveness in order to attract customers into their showrooms. Automobile buyers are some of the pickiest consumers in the business world. The process for an indivi ....

Part II of Essay
.... for over eighty years. Morgan Motors hand assembles its automobiles in the factory to ensure the highest possible quality. This Old World craftsmanship is the foundation of the firm. Hand assembling cars makes for a considerably longer cycle time to produce an automobile, a few weeks as compared to a few hours in a more automated firm. Unlike the large volume automobile manufactures from Japan and the United States, Morgan tailor makes each car to a buyer's individual tastes. The consumer has a flurry of options from which to add or delete ....