Theory On Market Research

Part I of Essay
Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be “Market Orientated”. This is where they try to find out what consumers want before making the final product. Finding o ....

Part II of Essay
.... research and field research. The information is then collected and analysed. Finally, the business has to make a decision about what to do in the light of the information formed. Desk research involves the use of secondary Data. This is information which is already available, both within and outside the business. Information within the business is information collected routinely. Invoices, for instance, will tell them how much they selland who they are selling to. Accounts will give information about the value of sales and costs of production ....